Good design to me is well executed problem-framing, understanding the objective by breaking it down into solvable parts and returning a product that is a sum of all parts.

Web Designer

• Facilitate front-end content and code updates to the marketing website within AEM
• Support cross-browser testing at multiple stages of a project utilizing TestCafe
• Implement design system components to build out new pages
• Maintain companywide Contact Us single page web app React
• Tools used (AEM, Git, Github, Jira, VS Code, Docker)

Web Designer

• Designed sites, setup e-commerce stores, implemented calendar booking, and employed Woo Commerce, and Elementor frameworks
• Site redesign, content organization, UI/UX strategy, conversion design
• Created web scraper using Python to download and parse patient medical records for billing platform

UX Designer

• Created Figma based wireframes to illustrate UI updates and work flow enhancements
• Converted web application to mobile first UI - design and developed B2C platform (C#, React, Git, Python, Figma)
• Designed conversion funnels, user flows, support documentation, landing pages and backend requirements
• Designed/Built UI for cart functionality and integration with Stripe
• Designed/Built UI for customer dashboard to meet new authorization requirements

Web/UX Designer

• Lead problem-framing, needs discovery and avatar creation to website and app deployment
• Built interface designs from lo to hi fidelity prototypes and converted mockups into tangible experiences
• Designed user flows for each UI process to drive interface actions and improve click-through rate and conversion rate
• Managed code base with Git and UI designs in Figma
• Designed UI for drag and drop product comment builder

Web Marketing

• Built landing pages, wrote ad copy, edited images and graphics, managed offer pages and PPC campaigns
• Managed CBO and ABO for Facebook campaigns & optimization scores for Google ads
• Deployed all sites using AWS; managed scripts for driving customer conversion and implemented analytic insights

UX / Development

• Designed key application functions: UI designs to display data from labs, medical history, and medication conflicts
• Ran application tests and debugged development and production servers
• Designed UX for new UI design objectives; developed new feature functionality and data architecture

Adjunct Faculty

• Courses taught: web design, programming, post production photography, user experience & physical computing (Arduino)
• Objectives: principles of design, avatar research, problem-framing, wireframing, prototyping to proof of concept, user testing, card sorting, A/B testing, Gestalt principles, and applying design feedback
• Tools: Photoshop, Illustrator, After Effects, Arduino IDE, Visual Studio, Processing, Gliffy, and Chrome Dev tools

MA Interaction Design

BA Communication

Spanish/International Business